Wednesday Wink – How to Sizzle Your Business in the Heat of Summer


Summer is that time of year we all look forward to with such excitement. We get a break from the long cold days of winter, with spring tempting us for the warmth that is about to come. We make our plans for vacations and trips to the beach so we can soak up some much-needed vitamin-D Ahhh, the smell of the fresh air, suntan lotion, and cool drinks. What’s not to love?

How about the fact that business can trend downward in those glorious months? How do we make those days in our business sizzle? We can stare at our half empty schedules and spend time wishing we were as busy as the rest of the year, or.. we can create some momentum.

Make it Rain Clients This Summer

With summer more than half over, there are things we can do to drive our clients back to the salon.

First, think about how busy we all are during summer. We have vacations, day camps for the kiddos, trips to the beach, picnics, and holidays to attend to. We can get overwhelmed –our clients can get overwhelmed, too.

To beat the heat, you can lure your clients in by offering a two for one service for a friend, a bonus service with a full service, or by launching a new service or product. This is a good time to plan and implement this. You can also spend more quality time with your current clients because you aren’t as busy at this time. It’s a great time to offer your existing clients a discount on a service they may have wanted to try. You have some extra time to do that now.

Offer HOT Services in the Summer

How about offering a lash lift or a lash and brow tint? It is easy to promote these services in the summer since we have a tendency to wear less makeup when it is hot. Also, LashLift is perfect to help save your clients time and keep them looking refreshed all summer. Check out this eyelash perm by Jessica Gendron


Make your client’s life easier by offering eyelash perms this summer.

So get the word out via email, text blast or social media blast that you are offering discounts for these services. Encourage your clients to bring a friend and serve up some tasty treats and specialty iced teas to make it even more refreshing.

Let us know what you are doing to keep the sizzle in your business this summer. We love to learn new ways to help makeup businesses thrive at all times of the year!

Share this post to help aspiring makeup entrepreneurs succeed in their businesses.

Maryann Matykowski

Maryann has an accomplished, 30+ year background in the beauty industry. As a cosmetologist she opened her first salon in ’83. Maryann has specialized as an educator since 2006, and is now Master Trainer/Training and Education Coordinator here at Glad Lash Academy. Maryann knows what it takes to create successful salon businesses and is here to share her experience with you.

Disclaimer! Opinions expressed on the Glad Lash Blog are those of the author and do not necessarily reflect those of Glad Lash Inc. Content is provided for informational purposes only and should not be considered professional advice. You should always seek professional advice before making decisions that could affect your business or clients.

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