Marketing

Make It Up Monday – How to Hashtag Your Lash Business for Insta-Success

Hashtags on Instagram

#gladlash #beeyebeautiful #loveyourlashes #lashlover #eyelashextensions These number signs and words mean more than you know! Here’s a guide to using hashtags. They can be so very useful to you especially on Instagram if you are a business. Using a searchable term (a hashtag) with your content on Instagram is vital to a brand. This allows […]

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Starting From Scratch Pt 10 – Marketing Your New Lash Business

Starting From Scratch Pt 10 - Marketing Your New Lash Business

With all the preliminary steps you have taken to get your new business off the ground, let’s not forget to get your advertising and marketing off to a great start as well.  If you are offering services in a retail center, your plan will differ from a salon boutique or booth rental. In this post, […]

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Get Visible – Directory Listing Hack #1: How to Write a Persuasive Business Description

Get Visible Hack 1- Writing Descriptions

In business, you are always competing. When presented with choice, and all other things being equal, it’s the small things that make the difference and sway customers towards you or away from you. With this in mind, I’ve put together a series of quick cheats for you to hack your directory listing and get more […]

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Wednesday Wink – Free Ways To Market Your Business: Tip #2

market-your-business-free

When I started my business years ago things were much different. Newspapers, Yellow Pages, flyers, and door-to-door sales were the most popular marketing methods. Most people don’t source their information that way anymore. Times have changed, and we have to keep up with the latest marketing tools – that just happen to be at our […]

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Wednesday Wink – Free Ways To Market Your Business: Tip # 1

social-media-marketing

Our businesses are not only our passion, but they are our livelihood. Whether starting out from scratch, or a seasoned pro, marketing your business is an absolute must. In this technological day and age of social media, there are plenty of ways to get noticed, and get your services in the spotlight. You will attract new clients, and […]

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Get Visible – If You Don’t Have a Business Website… What’s the Next Best Thing?

Get Visible - What's the Next Best Thing?

Does the thought of creating your own website give you the shivers? I get it. Although the benefits of having your own website are many, it’s true that it does take a considerable amount of time and effort, and some money to do a website properly. What if you could enjoy most of the benefits of […]

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Get Visible – Top 6 Traits of Winning Websites

Winning Websites

With the rise and rise of social media, you might be wondering if you actually need a website? Well, you do if you want total control over your business’s online profile. A finely tuned website is a key marketing tool to complement your social media efforts. Here are my top six traits of winning websites: 1. […]

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Wednesday Wink – Savvy Snapping for Your Social Media

Savvy Snapping for Social Media

Wanna show off your classic and volume eyelash skills? Be your own creative director! Here are some tips for stepping up your social media photography talents: Creating Perfect Lighting Step outside! Morning light, and just-before-sundown light are VERY flattering. Golden hour, being my favorite, is about an hour before the sun sets. Bad lighting? Or […]

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Get Visible – 3 Reasons Why You Need a Business Website

Get Visible - Why You Need a Website

So, you’re busy on Facebook and Instagram…? You’re updating regularly and your followers are engaged. If everything is going to plan, you’re also getting enquiries from new customers, right? BOOM, you are winning! Social media sites are fantastic platforms to get visibility for your business. They are easy to use, free, and don’t require any […]

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Move, Lash, BE Better – Why Wellness Matters in Business: Being an Entrepreneur of Conscious Capitalism

Move, Lash, BE Better - Wellness Matters

We’ve been talking a lot of numbers lately, and it’s time for a change of pace. It’s time to take a journey beneath the surface of our beauty practices. In my new six part series “Move, Lash, BE Better”, I will be giving you a holistic perspective on your business. Get ready to move, breathe […]

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