MISSION STATEMENT

As the beauty industry evolves and new technologies emerge, convenient access to breakthroughs in beauty enhancement is increasingly important. By combining superior products with application expertise, Eyelash Extensions by E provides full, long-lasting eyelashes via an innovative eyelash extension technique. We are pleased to bestow our beauty provider-clientele with our advanced application training and expertise. We are also pleased to endow our beauty clients with gorgeous eyelashes and renewed confidence in their appearance.

ABOUT ESTHER – BIOGRAPHY

Esther Bolkin is a veteran of the beauty industry with over 25 years of experience in skincare, makeup, and the application of eyelash extensions. From an early age, Esther's mission was to always look her best. Active in social circles, Esther's family trained her to pay attention to details and be meticulous in her appearance. Her fastidiousness naturally translated into a career in beauty enhancement.

Because of her steady hands and fine motor skills, Esther discovered her natural ability to apply eyelash extensions. After obtaining her aesthetician and cosmetology licenses, she began applying eyelashes professionally and has continued to do so for 25 years. Because of extensive product testing and usage, she has the utmost confidence that her products are the best in the business. Esther receives daily phone calls and emails from individuals reporting difficulties with products and services purchased from other eyelash extension companies. Esther’s own clients are happy with the proper advice and detailed attention they receive at Eyelash Extensions by E.

Esther provides one-on-one training, but she also regularly travels to salons throughout northern and southern California and the United States to train other cosmetologists. Beauty industry professionals nationwide take her classes. To ensure that her students are thoroughly confident in eyelash application, Esther provides careful follow-up, trouble-shooting, and strives to make her students’ skills even better than her own.

Clients find the procedure relaxing. They appreciate Esther's careful technique and are excited about the natural look and feel of her products. Esther takes an artistic approach to eyelash application and challenges herself to produce the most natural and beautiful effect. She achieves the greatest satisfaction when she sees her clients attain renewed confidence and pride in their appearance. She loves the opportunity to make her clients look and feel their best.

COMPANY HISTORY

As a licensed cosmetologist with a talent for the meticulous application of eyelash extensions, Esther Bolkin made the courageous choice to launch her own beauty enterprise. In 1981, she purchased Lovely Lash by B, a private company with a loyal client base and an excellent, in-demand product. Esther developed her business under the new name of Eyelash Extensions by E and characterized it with her patient, conscientious technique. She conducted product tests to ensure the use of the highest quality products and expanded her technique to include not only traditional application, but also a new, cutting-edge Asian technique of lash-by-lash application in order to offer her clients more services to meet their array of needs.

Eyelash Extensions by E now offers private and group instructions. Esther maintains a busy schedule of teaching her unique and artistic eyelash extension technique to cosmetologists & aestheticians nationwide.  She offers an instructional DVD as well.  Eyelash Extensions by E also continues to introduce exciting, new products and services to their repertoire including additional colors, thickness options, and a variety of lengths.  Esther's most recent series, "I Love Lashes," is a daring and colorful collection of lashes that range from very natural and delicate to bold and festive looks for special occasions and social events.

Esther's focus on quality and the needs of her clients keeps her business growing and her clients returning. In addition to eyelash extensions, Eyelash Extensions by E also provides other cosmetology services including facials, custom makeup application, skin care treatment, and permanent and airbrush makeup.